Success of a Radio Project

In general, each of our radio reports reach 1 to 6 million listeners. These figures are based on the average number of listeners per hour which is the only serious and reliable basis for calculating coverage.

B & B Medien never guarantees the use of a report by radio stations or attempts to predict the figure of listeners it will reach. The success of a radio PR campaign depends on a multitude of factors, from the news situation on the day to seasonal trends. However, all reports produced by B & B Medien in the last ten years have created a media value surpassing production costs. We aim at big national stations as well as local radios who often compensate for the number of listeners by a more intense presentation and a more loyal listenership. The success of a report depends primarily on its topic and the subtlety of the commercial message. B & B Medien checks each topic for “radio suitability“ and advises clients accordingly.

It is particularly important to us that our clients can follow the progress of their project. Unfortunately, there is no reliable radio clipping service as commonly used for print media. This is why B & B Medien has developed a unique monitoring system which documents the development of each project as it evolves. With the help of our new online system, clients have immediate insight into activities, radio stations, broadcasting times etc. This system automatically works out the media value of each project based on current advertising prices.

For further information on radio PR and to test our online monitoring system, please click here.